◐ MOONSHINE_LABS Internal · do not share w/ prospects

Tech Week Grand Rapids · Sep 14–19 2026

The playbook: where to be, who to find, what to sell.

A small team selling software-to-silicon outcomes. Our edge in this room: we build hardware and AI, not just apps, and we built Wrench Club here in GR. This is the ranked list of events, humans, and live prospects that map to what we've already shipped.

T–14 days 89 events scanned 9 Tier-A leads 15 named local contacts 18 live proofs

// Where to be

The schedule, ranked

Buyer-dense rooms first. Carry a device (ACID CAT); it's a magnet at a software-heavy week. Priority Referrer host Buyer host Mixer

// Who to find

Named contacts (from the Tech Week advisory board)

Real people running GR tech — verified from techweekgr.com/about. Referral partners are the highest leverage: one relationship = recurring warm work.

// The pipeline

Live prospects, matched to our proof

Every lead has a verified source and a named or TBD buyer. Filter by what they need. These are mostly not local — Tech Week is where you meet the Michigan equivalents.

// The play

Opener → qualify → close → follow-up

01 · Opener

Lead with local + hardware.

"We build software and hardware — we did the whole stack for Wrench Club, the auto shop here in GR." Put the device on the table.

02 · Qualify

"What are you building, where's it stuck?"

Prototype→production, firmware, AI-that-has-to-be-safe, vibe-coded hitting a wall = us. Straightforward builds welcome too.

03 · Referrer ask

To the dev shops.

"Who do you know building something hard on the hardware or AI side?" One referral beats ten cards.

04 · Close

Free feasibility read.

"Send it — the read's free." → moonshinelabs.io/techweek. Or "come see Wrench Club."

05 · Follow-up

Same night, problem-specific.

Log name + their one thing. Next morning send the matching /work proof. This is where 90% lose and we win.

// Proof map

If they say ___, show ___

The matching key. When someone's problem sounds like the left column, we've already done the hard part.

Their signalLead withWhy it lands